States award merit aid scholarships to motivate student achievement. Merit aid programs also eliminate the movement of high-performing students to out-of-state institutions and increase access to postsecondary education for low-income families. Despite the perceived benefits of adopting a program, only 34 states have chosen to do so. Using an event history analysis approach and data for all 50 states from 1992 to 2015, we explore how external mechanisms influence the decision of a state to adopt a program. The results show that states adopt to gain a competitive edge. However, that decision is heavily influenced by the decisions of others, with trends in regional and national adoptions increasing the likelihood of a state adopting.

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